Codename Westbay: A Benchmark Residential Project in Andheri(West)

Adani Realty and RC Group have achieved a remarkable feat in the Mumbai real estate market with their project, Codename Westbay. The luxury apartments worth over Rs 1,000 crore were sold within 30 days, thanks to innovative technology intervention. The project offers modern architectural sensibilities and world-class amenities, including a grand lobby, gymnasium, infinity edge pool, terrace walkway, fitness centre with a steam room, and a massive sports arena on the podium.

To reach out to potential customers, the developers designed a technology intervention platform called Primo Pass. The platform allowed customers to register and engage in communication with various stakeholders, including channel partners and institutional property consultants. Over 10,000 Primo Passes were generated through pan-India and non-resident Indian market activations. The exclusive campaign reached out to over 35,000 channel partners across India and provided one-on-one conversations with international channel partners.

Selling luxury properties can be challenging due to the high price point, fewer potential buyers, and lengthy selling process. To address these challenges, the marketing team invested ample time in redesigning their traditional sales pitch and revamped their distribution strategy. Soft-skills training for sales-teams ensured zero customer complaints. However, the biggest differentiator was the conceptualization of Primo Pass for ease of operation.

Adani Realty and RC Group have set a new benchmark in innovative marketing for a luxury project with Codename Westbay. The development not only addresses the preferences of high-net-worth individuals but also sets a new benchmark for the overall realty space, which had been reeling under disruptions on account of the Covid-19 pandemic and geopolitical dislocations in the recent past.

The project has been registered under MahaRERA registration number P51800047539 and is available for details on the website https://maharera.mahaonline.gov.in 

(Disclaimer: This is a content generated from a press release by Adani Realty.)